H&M is the second-largest textile group in Europe by revenue. Founded in 1947, it is a global fashion brand and a pioneer in designer collaborations with style icons such as Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Sonia Rykiel, and Lanvin.
H&M organizes its collections into different sections: H&M Ladies (women), H&M Man (men), H&M Kids (children), and Divided (youth), with store sizes ranging from 500 to 3,500 square meters.
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